My company has a magazine that comes out 6 times a year. It is available in print and online, but we would like to branch out to tablet. We want this to get away from print-costs, and to widen our reach. However, we are a small organization, with a database of roughly 30,000 individuals, about half of whom are members.
An app is appealing for the following reasons:
- It puts us in the App store (Apple or Google-play), reaching out to more folks
- People who don’t want to carry around magazines might download the magazine for reading on the train (our base is DC/NY/Chicago)
- An app would make us seem more “with the times”
- We might get a sponsor for the entire magazine-app
- An app on the user’s screen is constant advertising for us
- An app, as opposed to using the website, frees the user from needing an internet connection
I know how to program, however, dealing with Apple makes me want to drink. It takes up to 6 weeks to get an app approved; they change code every year; they are picky about what actually gets approved; if I need to edit something, I might have to wait yet another 6 weeks…it never ends.
So I have compared various platforms for putting a print magazine on tablets.
The overall number product is Adobe Digital Publishing Suite. It is widely used; there are ample resources; reputable brands use it. The main con is the price.
If you are not a publishing house and do not have the volume of Condé Nast, Mag+ is probably the next best option. They use many of the same features of Adobe DPS, reputable brands use them, but it is not as expensive.
While I am still filling this in, below is a guide of multiple options.
|Adobe Digital Publishing Suite||
|Basic Apple app||
||Nothing extra (but the time to develop it). I would do 100% of it.|
||Price includes 2-days of training and 5 support tickets, but they do not mention what the actual price is!|
(based off AOPA costs)
*NOTE: While I state that foreign companies are a con, I am not against other countries. However, I have a responsibility to my members, and require immediate attention. If I cannot easily get a hold of the vendor, there will be problems.