Good job, you showed your boss the stats for why your company should use social media. And even better, they took your advice! Now what?
- Facebook. Get a corporate/fan page to discuss events and conferences coming up; mention white-papers; highlight industry news. Facebook is more about spending lots of time, so make it something to really engage your followers.
- Twitter. Same as above, but keep it short. Followers are looking for small bits of information and want to consume it all at once. If you can keep your tweet under 10 words, you’re golden. There’s not a lot of room for your own advertising, so check out this article of how to brand your Twitter page.
- LinkedIn. If there’s any social networking site meant for the business world, it’s LinkedIn. Just look at your profile, it’s your resume. You can create a company page discussing your events and publications. You can also join industry-related groups to discuss the latest trends. Or even better, you can start a group and position yourself as an industry leader!
- YouTube. How-to videos are one of the most common themes people look for on YouTube. I learned how to design Android apps and play the guitar on YouTube. My mom learned needlepoint stitches on YouTube. Create “how-to” or information videos for your industry, and surely you will be seen as a leader.
Your options are endless. Just make sure you keep up with it so you don’t leave your followers hanging!