So the VP of communications finally wants to get on the social media bus. Or maybe there’s a new intern who wants to push this social-thingiemajig. No matter what the case, small business or large, big budget or no budget, social media can work. And here are just a few ways to get started:
- Use the medium creatively. Create polls, contests, games…anything to keep people coming back to your page.
- Make your customers do all the work. Seriously. Give them a little bait, and let them tweet away about your new product, paper, conference, etc. People are more likely to listen to their friends than a company anyways, so you might as well encourage your followers to write on behalf of you.
- Do something that will go viral. OK, it’s hard to create a meme — not everyone can create the next LOLZ Cats or TextsFromHillary — but if you know your customers, it shouldn’t be too difficult. Start with a video, picture, or infographic, and let your followers take it from there.
- Toot your own horn. You’re great, and you want to make sure your followers know why you are so much better than everyone else.
- Integrate your marketing. Add your handles to your email and print pieces.
- Get your CEO involved. Customers enjoy feeling like they have access to powerful people, and your CEO tweeting is just one way to help.
- Just ask for “likes.” Mention it on your webpage or email; add a sign if you have a store; put it in a print piece. Besides, how will people know if you don’t tell them?